The situation
Asset World Corp (AWC) is a Thai group of hotels, retail and commercial properties. Its loyalty programme, AWC Infinite Lifestyle, rewards members across the group, from hotel stays to shopping and dining.
The programme needed an app for its members. That app couldn’t stand on its own: it had to run on the group’s enterprise systems and its operating rules.
The hard part
For a member, the app is simple: check your tier, earn points, pay. Behind each of those sit identity checks, consent, SAP data, points rules, wallet transactions and the way each business in the group takes part.
Consent is one example. It had to be captured for each purpose it covers, in each language the app supports.
What we built
- The app design, and the member app itself in React Native.
- Membership tiers, points and benefits that work across the group’s businesses.
- An eWallet for cashless payments, with eKYC to verify each member’s identity.
- The SAP integration, linking the loyalty platform to the group’s finance data.
- The backend, in Django on MySQL, tested against AWC’s own UAT environments as each enterprise service was connected.
We also advised the team on running the platform day to day.
What changed
Members manage their tier, points and benefits across the group in one app, and the loyalty platform runs linked to SAP in production. The enterprise complexity stays behind the screen.
